01Starting from scratch
You know what you want to build.
You’re just not sure how to bring it online.
Web design with your brand in mind
Websites that make sense for your brand.
I design and build websites for personal brands and small businesses, starting from who you are and who you want to reach.
Sound familiar?
You’re good at what you do. Let’s make sure your website shows it.
02Ready for something better
Your business has evolved.
Your website hasn’t kept up.
03Missing clarity
You have a lot to say.
But turning it into one clear message feels overwhelming.
04Looking for the right direction
You don’t just need a website.
You need someone who understands what you’re building.
Let’s fix that.
See the three ways we can work together, or just tell me about your project.
How I can help →
Brand thinking
More than a pretty website.
A good website starts long before choosing colours or layouts.
It starts with understanding your business, your audience and what makes you different.
That’s why I bring brand thinking into every project: before I open a design tool, I want to know what you do, who it’s for and why they should choose you.
Services
Three ways to work together
Whether you’re starting fresh, rethinking your website, or figuring out your brand direction, there’s a way forward.
01from $1,000
Website Design
For businesses ready to build their online presence.
A thoughtful website designed from the ground up, with your business, audience and brand in mind.
What’s included
- One-page or multi-page website
- Structure & UX
- Visual design
- Responsive development
02Quote after a look
Website Redesign
For businesses that have outgrown their current website.
Your business has moved forward. Let’s create a website that reflects where you are today, with clearer messaging, better structure and a more considered design.
What’s included
- Website review
- UX & structure improvements
- Visual redesign
- Responsive development
03from $2,200
Brand Direction + Website
For businesses that need clarity before design.
Not sure how to position your brand or communicate what makes you different? We’ll work through the foundations first, then turn that direction into a website that feels cohesive and intentional.
What’s included
- Brand positioning
- Messaging & direction
- Website strategy
- Website design & development
Also available on their own
Website Review $150
Find out what’s working, what’s unclear, and what to improve first.
I’ll take a fresh look at your website and online presence, showing you what’s working, what’s unclear, and what I’d recommend improving.
What you’ll get
- A personalised video review (up to 15 minutes).
- Clear, actionable recommendations and priorities.
- Delivered within 5 business days.
If we start a project together within 14 days, I’ll deduct the review fee from your project price.
Brand Direction from $1,500
Get clarity on who you serve, what makes you different, and how to communicate it.
Have plenty of ideas but no clear direction for your brand? Let’s work out who you’re speaking to, what makes you different, and how to communicate it clearly.
What’s included
- Target audience and brand positioning.
- Core messaging and communication direction.
- Tone of voice and visual direction recommendations.
- A clear strategy document with actionable recommendations.
Brand Direction doesn’t include logo design, a complete visual identity, or extensive brand guidelines.
You might also be wondering…
Will I see a design before you start building?
Yes. Before development begins, I’ll present the proposed design direction so you can see how your website will look and feel. We’ll go through it together, discuss your feedback, and make any agreed adjustments before moving forward.
What do you need from me?
Mostly information about your services, texts and photos. We agree who provides what before we start, and the quote says what’s included.
Can I edit things myself afterwards?
Yes, if we add a content editor, and at handover I’ll show you how it works. Other changes and regular upkeep are arranged separately.
What will I pay for besides the website?
A domain and, depending on the setup, maybe hosting or an editor. We go through it all upfront, including who holds the logins.
Selected work
A website built around a real person
Featured case study
Milan Liprt
Fishing mentoring & academy · Runaway Anglers
01
The challenge
Milan’s work covers mentoring, fishing trips and an academy. The website had to make those easy to tell apart, help visitors decide where to start, and give them a feel for Milan himself, because time with him is a big part of the service.
02
The strategic direction
Put Milan at the centre, with Runaway Anglers presented in relation to his work. Give mentoring, trips and the academy each a clear place, and keep the language close to how he speaks.
03
The design solution
Dark green, soft off‑white and ochre alongside his own photographs. The headline sits on his Lake Bled photo, with a bar below it linking to the three services. Gentle movement carries the atmosphere without hiding anything.
04
The final website
A website that introduces Milan, explains his services and gives visitors a clear way to get in touch. It’s still in progress, and the case study walks through the homepage, the decisions and the mobile version.
Also
Futrálky z Beskyd
Hand‑sewn products for children from a small brand in the Beskydy mountains. My work covered brand strategy, a Shoptet e‑shop and social media content.
Visit the shop ↗Kind words
What clients say about working with me
She won’t just blindly agree with you. She’ll question you and push your thinking.
I’ve worked with Veronika almost every day for over a year, and it’s been the best experience. She built my website and has looked after it ever since, and at one point she created an entire course for me from scratch.
What really made it work is that we see things very differently, and that turned out to be a huge strength. She’d spot things I’d missed, suggest ideas I’d never have thought of, and we’d brainstorm our way to something better than either of us would have come up with alone. She brought a fresh eye to my website, my branding and my social media.
She genuinely wants you to win and to see your business thrive, and you can feel it in the way she shows up for the work. If you’re looking for someone who’s truly in your corner, I can’t recommend her enough.
Klára H.Coach · website, online course & social mediaI appreciated having someone who could bring the website, content and social media together into a consistent online presence.
Veronika worked with me on both my travel business in Jamaica and my consulting business, creating websites and managing social media for each. Her support helped me present both businesses professionally while allowing me to focus on my clients.
Angella B.Travel & consulting business ownerWhat I appreciate most is how she sees the whole picture and connects all the pieces.
Veronika helped me turn my ideas for Futrálky z Beskyd into a clear and consistent brand. She shaped the brand and business strategy, built my online store on Shoptet, and took care of social media and content. With her support, I can focus on sewing while knowing my business is presented with care.
Renát H.Founder of Futrálky z BeskydWhat I value most is that she takes the time to understand my work and helps turn my ideas into something clear and practical.
Veronika helped me bring my fishing mentoring and academy together under one clear brand. She worked with me on the direction of the business, how to structure my services, and how to communicate what I offer. She then built my website from the ground up around that strategy.
Milan L.Fishing Mentor & Founder of Runaway Anglers Academy
Process
How we’ll work together
You don’t need to have it all figured out. We take it one step at a time.
- 01
Discover
Understanding your business, your audience and what you want the website to do.
- 02
Define
Clarifying the direction, the messaging and the structure of the website, before any design.
- 03
Design
I’ll explore the visual direction and present the design concept before we move into development. We’ll review it together, discuss your feedback, and refine the direction before building the website.
- 04
Build & Launch
Building, testing and launching the website, then walking you through how it works.
Along the wayWeekly project check-ins and replies within two working days. Brand Direction + Website also includes a 30-day follow-up consultation.
About
Hi, I’m Veronika.
I’m from Czechia, and I spent eight years living in England. I’ve had businesses of my own, so I know what it takes to build something and keep it going.
I’ve spent years in marketing, content and social media, helping brands work out how to talk about themselves. That taught me to think in brand communication and visual storytelling, and it’s why I approach websites differently: I start with what people should understand, then shape how it looks.
Web design is where I’m focused now. Over the last year I’ve gone much deeper into it, and I design and build every site myself, from the first sketch.
I’m back in Czechia with my two kids, working with clients here and abroad. I ask a lot of questions, and I’ll always tell you honestly what I think. When I’m not working, I’m usually outside with a good coffee and my kids.
Let’s talk
Let’s build a website that feels right for your business.
Whether you’re starting from scratch or rethinking what you already have, let’s talk about what your website needs. A few sentences is enough, and I reply within two working days.
Tell me a little about your project. I’ll get back to you within two working days.
- Emailveronikaliprtova@gmail.com
- LinkedInVeronika Liprtova ↗
- WhereCzechia · clients here and abroad
What happens next
- You tell me about your project.
- We work out whether I can help.
- We agree on scope, price and timing.